Transform your web design with conversion-focused UX strategies. Learn how to optimize user experience and drive revenue through data-driven design decisions.
## Executive summary
Design without conversion is decoration. Tymos focuses each page on one business outcome, proves trust early, removes friction, and runs disciplined experiments.
## UX and CRO, in practice
User Experience (UX) makes the path understandable. Conversion Rate Optimization (CRO) makes the path accountable. In the Tymos model, information architecture, hierarchy, microcopy, and performance serve a single action—demo, signup, or purchase.
**Intent → Proof → Path → Feedback.**
**Intent:** the headline maps a specific pain to a concrete outcome.
**Proof:** logos, ratings, and results placed at the decision point.
**Path:** one primary CTA; supportive links never compete.
**Feedback:** fast loads and clear states (hover, error, success) maintain confidence.
## What we fix first on new builds
1. Trim navigation to the buying path.
2. Rewrite the hero for pain→outcome clarity.
3. Place trust elements above the fold.
4. Reduce forms to essentials with inline validation.
5. Design mobile-first: thumb zones, sticky CTA, readable targets.
6. Set a performance budget to hit LCP ≤ 2.5s; remove render-blockers.
## Metrics that matter
Macro conversion rate, qualified lead rate, form completion rate, LCP ≤ 2.5s, CLS < 0.1, INP ≤ 200 ms
Request a Tymos UX + CRO Audit## Glossary
**CTA:** Call to action. **CRO:** Conversion Rate Optimization. **ICP:** Ideal Customer Profile. **Core Web Vitals:** LCP/CLS/INP—speed, stability, responsiveness.
## Tymos perspective
CRO is product discipline, not a campaign. Tymos designs for qualified conversion and compounding gains. Speed and trust are treated as features. Ship small improvements weekly, measure impact, keep the winners. Over time, the website becomes an operating asset—not a brochure.